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November 03, 2008

Are You a "One Size Fits All" Freelancer? It's a Great Way to Piss Clients Off.

I've been going to this local physical therapy place to help rehab my hip after replacement surgery. For the most part I like the place - good facility, a 5 minute commute and a friendly, knowledgeable staff. I work with the same people every time I go in, so I've gotten to know some of the people fairly well through my tri-weekly visits.

A few days ago they introduced me to a new trainer/therapist aid that I'd be working with. This new trainer - let's call her Leslie because that's her name is college age, petite and energetic. She greets me with an overzealous wave and a "Hiiiiiiiiiiiiiiii!" - like one you would give a child or a pet you hadn't seen in a few weeks.

After receiving my apprehensive smile back, Leslie bounds out of her chair and says, "Okay, here's what I'll need you to do for me today..." Little did I know I was in for Leslie's Condescending, Overbearing Wild Ride. Throughout the entire my workout, which by the way I've done enough times to be able to do in my sleep, Leslie insists upon:

  • Making sure I remember how many sets and reps I have (as if I do 5 more reps my leg will fall off), and if she doesn't ask me I'll forget
  • Ensuring I know to work both of my legs out..."it's important to work them both, because you have two legs"
  • Constantly repositioning my body position during exercise in a different way than I was shown by the head trainer - her boss

Throughout our time together I never gave Leslie any indication that I was lost, confused or in need of assistance. I quietly go about my routine - mind you, the same routine I've been through the same one for over 3 weeks. I can even talk her jargon and speak on her level: I was a personal trainer for a couple of years, I've been lifting weights and running since she was little, and I even considered getting a degree in exercise physiology - so I am not an idiot.

Get-referrals_treadmill But none of these things deter Leslie from her bossy, pompous attitude, which made for a miserable time. She's a "one size fits all trainer" - a micromanager no matter how capable her clients are. Whether you're a trainer or a freelancer, treating clients like this is a great way to lose business.

Turns out she pulled the same kind of approach when an older woman (probably late 50's) had grabbed one of those big orange rubber therapy balls, Leslie condescendingly asked, "Where did you get that ball? We don't want you using the orange ball, we want you to use the red ball - why don't you go and switch the two right now?"

Are you kidding me? The woman begrudgingly complied - not before making face. The therapist who was working on me saw this, shook her head and said, "You know, sometimes you just have to learn to pick your battles." She was right. I was just glad that at that time Leslie was making someone else miserable.

Finally, There's a Point to this Rant:

I appreciate you sticking around and letting me rant, I feel better but there is an important lesson to all of this. Leslie's a decent trainer, she knows her stuff. What she lacks is the ability to relate to and adjust to her client's education and experience level - Leslie is a "one size fits all" trainer, and that's disastrous when you work with people with such different backgrounds, experience levels and athletic ability.

You and I as freelancers work with the same type diversity when it comes to our clients: some have a firm grasp of what we're doing and others are almost mystified by it. It's critical that we quickly identify our client's comfort level and adjust our tone, words and demeanor accordingly.

Sure, I think Leslie needs a swift kick in the rear, but her main issue is that she is oblivious to the true needs of her clients and she treats everyone as if they can't comprehend what she's doing. In thinking about her approach to clients over the next couple of days, what adjustments might you want to make in dealing with your clients?

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