Sucks, doesn't it?
I've had it for years - darn thing's loaded with cat hair, a couple of the zippers are busted, it smells a little funny and if you look on the right side you'll see that one of the straps was coming apart so I wrapped a shoe lace around it and taped it with white athletic tape to keep it from splitting (a friend's dog chewed on it - thanks Jess and "Roscoe").
You know the backpack sucks and I do too...in fact I've known it sucks for years, but still I kept it.
Recently I started working extensively with a physical therapy client and I needed to bring the backpack into the clinic because I was toting my gym clothes in it as well. Not surprisingly it didn't take long before I became a little embarrassed and self-conscious to carry my half-eaten, cat hair covered, funny-smelling backpack. I knew I FINALLY had to do something about it, so I broke down and had to buy a new one (see below).
Had I not been put in this situation whereby I felt embarrassed, I might have kept the old backpack for a little while longer - even though I knew it was crusty.
So how the heck does this relate to your potential clients?
Many of the people you'll meet (potential clients) have business cards, logos and web sites that look like they were created by a 5 yr old with attention deficit disorder and a box of crayons. In fact, the collateral for their company looks as bad as my backpack. And just like me, these people know their collateral sucks (just as I knew my backpack sucked), but it often takes a change in circumstances for them to want to do something about it. When the pain of having the old, crusty option becomes greater than the pain of change, people will finally make the upgrade.
The lesson here is that when you spot someone what a bad logo (perhaps they're featured on www.yourlogomakesmebarf.com), don't always expect them to jump at the chance to have it improved upon. But, if you stay in contact with these this person/people, there's a good chance they'll remember you when their circumstances change and they decide it is finally time to get rid of their old backpack...or logo, whichever is the case.
PS - Thanks to Sneh over at the Little Box of Ideas for taking time out of her schedule to review "Verbal Kung Fu for Freelancers".
Sneh's got top-shelf skillz (yes I know that was a z) as a designer, and she has a terrific resource over there at L.B.O.I., do yourself a favor today and pop on over there to get your creative mojo today. Thanks Sneh, glad you liked the book :)