Even if we were able to look past the:
- Blurry, low-resolution background (which may or may not be of Seattle, I can't tell).
- Oversized "clipartish" SEATTLE logo at the bottom (which looks slapped together as well...what's with the faded guides on it?
- Ridiculous choice of using a script font (green no less) for a solid paragraph of text (On a fuzzy blue background).
- 4-5 "wonderfully" different fonts on in the ad. (By the way, there is no prize for the ad that uses the most fonts)
- Notion that I still have very little idea what the ad is, who it's for or what it's for.
The real crime here is that this "ad" was featured on the back cover of a magazine, so this wasn't a dinky 2" x 2" black and white ad in the classified section that just costs a roll of quarters.
With this ad being full-color, full-bleed 8.5" x 11" in one of the magazine's prime locations, I am guessing that running it wasn't cheap...the actual design of the ad, it screams cheap.
PS - if anyone can tell me what the script font actually reads feel free to let me know, I get about three words into it and my eyes just can't focus anymore...it's like looking directly into the sun.
PPS - Just wanted to give a quick shout out to the Graphic Mac blog, which listed the BASAS blog as one of 8 great web resources for freelancers. Thanks for the nod James, I really appreciate it. I've added you guys to my friends links, and yes, I'd recommend that freelancers check out your site...good stuff. I have the sneaky suspicion the Apple iPad rumors/release might be discussed as well.