Now that I've set things up, what do you think of the ad?
Of course, I don't know how much the design firm charged to develop the ad but I'd guess the client ended up paying at least $1000 for getting the back cover, so with that in mind, do you believe they'll get their money's worth with this ad or did they flush a load of cash down the drain?
For me, I've got mixed emotions about the ad:
- My creative, designer side thinks the ad is kind of clever. At the very least I'd have to admit that it's different than all of the other ads in the publication. With so many clients trying to cram EVERYTHING they can into an ad, this is somewhat refreshing.
- The more analytical, sales-driven side of me looks at the ad as a cheap, ineffective way to attract new customers. Sure, people might smile at its humor, but does the ad make any compelling argument as to why I should choose this company over another? Does it provide me a special, limited time offer to take advantage of? No, and no again. Furthermore, I'd bet they'll be a number of people that will skip over the ad because of the way it looks - from a distance (or if you're rifling through it quickly) it's kind of hard to tell what it is.
I for the most part rip ads, Photoshop and other shoddy design work to shreds in this section, but I'd like to leave this one in your hands - I've presented both sides of the argument, what do you think?