YOU: Let me ask you, do you have a budget you'd like me to stay within? Do you have a budget?
CLIENT: No, not really.
YOU: That's okay, I have few clients that came to me without a budget, but it's always a good idea to have one.
What I have found though is that a lot of clients have kind of an idea of how much they can spend or how much they think the project should run them...even though they're not really sure how they came up with that cost figure? Do you have a number in your head?
CLIENT: No, not really.
YOU: That's okay too, not a problem. In working with clients for almost 5 years I've found that while some have worked with a designer before, most haven't. The ones that haven't typically have about $1000 in mind for the project, if you had a number in your head it might have been less than or more than that, right?
I've found that on the low end, you'll be able to have one of these projects done for as little as $500 by a student or struggling designer. I have a few I can refer you to, but I honestly don't feel you're going to like the quality and service you're going to receive. Clients have often told me the trouble with this route is that their focus on designing something that their design colleagues would be impressed with, not necessarily something that your customers would even understand or be attracted to - the result is your sales suffer and you end up feeling you wasted your time and money. Does that make sense?
CLIENT: I suppose.
YOU: On the other end of the spectrum, you've got designers charging upwards of $3500 for the same project. Make no mistake these designers are talented, but I don't know any small business that has $3500 to drop on something like this, do you?
I am priced right in the middle of these two extremes, at $1500 my clients have found they get an outstanding value by not having to pay an exorbitant price, and they always comment that they got a good return on their investment and their customers rave about what I've come up with.
If I was able to get you the same great results for your project and still keep the price between $1250 and $1750 is that something that would be comfortable for you.
CLIENT: Yes that might be something we can work with.Like the way this was worded? Check out my Verbal Kung Fu for Freelancers book – the entire text is set up this way.