Remember Eeyore when you were a kid?
Eeyore always walked around with a figurative if not literal cloud above his head – always looking on the dark side of things (rather than bright side) and always feeling sorry for himself. At times must of sucked being Eeyore’s friend, or even being around him for a long period of time – he’s a killjoy. I thought about Eeyore in the context of speaking with my mortgage broker, Bryan. Bryan, thankfully is not Eeyore, in fact, I look forward to speaking with him about mortgages and financing.
While a fictional, pessimistic donkey and a mortgage broker don’t seem like they’d have to do much with your freelancing design business; they do.
Take a moment to reflect on how your clients feel about working and communicating with you – be honest. Do they see you as my mortgage broker or like Eeyore? Do you think they look forward to communicating with you? Once you’ve answered those, think about why clients may feel that way about you (good or bad); furthermore, what you can do to improve on it.
Remember, clients always do business with those they know, like and trust. Of course clients will like you a heck of a lot better if they enjoy communicating and working with you – this means you have to have a pleasant, amiable disposition.
To give you some real world examples of what that disposition looks like, here are a few reasons why I enjoy communicating and working with my mortgage broker:
- He has a claming demeanor, even when the news isn’t wonderful. This guy doesn’t easily get rattled – a person to have in your corner.
- He always focuses on what he can do and what our options are, rather than dwelling on negative aspects of the situation (he does this in a genuine, no patronizing way).
- He makes you feel like both of you are going through the process together. Rather than using phrases like, “Here’s what you need to do,” he’ll say, “Here’s what we’ll need to do now.”
- No matter what’s going on in his life, no matter who else he’s working with, when I contact him, I know he’ll be 100% devoted to helping me with my situation.
Would you want to work with someone like this? Darn right you would. Now ask yourself, do you treat your clients with the same service?