A look at any web site and you'll usually find 2 items at the bottom of the page:
- The web site copyright
- The URL to the designer/developer's web site
The copyright's a necessity...but when you get down to it, I suppose so is the URL. Over the years I have received some business from dropping my name and URL at the bottom of a web site. In fact most web designers probably have - many would love to place a loud flashing animated gif down there if they could get away with it. But there's a better way to ensure you get business from visitors clicking on your URL, and it doesn't have to do with a putting your web address in 20 pt. bold font :)
If you're designing sites and do put your URL down at the bottom of the page, where exactly did visitors go when they click on it?
They go to the main page on your web site, don't they?
Big mistake that's definitely costing you business.
Think about this from the user's perspective, you're on a web site that you kind of like, you click on the link at the bottom of the page and another window abruptly pops up that has nothing to do with the site they were just on.
Now the user is on your main page and has to go through an entirely new experience...an experience that has nothing to do with the site they were just on. 99% of the designers out there make this mistake, but I've come up with a more effective way to reel clients in.
Instead of having users go to the main page of your web site, why not create a special page on your site that provides a case study about the site they just clicked off of? For example, let's say you designed a site for a CPA, when the user clicks the hyperlink at the bottom of that site they're taken to a page on your site that specifically talks about the experience, reaction and results you helped get that CPA - perhaps you even have a testimonial from the CPA on there as well.
Sure, at the end of your specific case study you can suggest 1-2 links so the user can begin exploring the rest of your site. But under this new approach I've just suggested, you're providing a bridge...a path for the user rather than plunking them down on your site and letting them fend for themselves.
Give it a shot guys, I promise you'll get better results.